Structura Lead Gen Campaign
A multi-channel growth strategy designed to attract high-net-worth commercial real estate developers.
Categorie
Marketing
Date
Team
Growth Marketer, Copywriter
Client
Structura Architects
Industrie
Real Estate
Live Result
The Challenge
High Traffic, Low Quality
Structura was getting plenty of website visitors, but they were mostly students or residential homeowners. They needed to pivot their funnel to attract enterprise-level commercial contracts.
Our Solution
Account-Based Marketing (ABM)
We shifted from generic SEO to targeted LinkedIn ad campaigns and a gated content strategy (Industry Whitepapers). We utilized automated email nurturing to warm up leads before passing them to the sales team.
The Results
We shifted from generic SEO to targeted LinkedIn ad campaigns and a gated content strategy.
12
Enterprise Contracts
Signed within the first quarter of the new campaign.
65%
CPL Reduction
Cost Per Lead dropped significantly by narrowing the audience targeting.
4.5x
ROI
Return on ad spend for the LinkedIn campaign.
Testimonial
We stopped chasing bad leads. The strategy they put in place brought the exact clients we’ve been trying to reach for years.
Jack Thorne
Principal Architect
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